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Matt Brinkley

Creating Limitless Leo and the Fun-Fit Club

I am absolutely thrilled to introduce Limitless Leo, the Fun-Fit Club character designed to inspire children to stay active, healthy, and happy! With Leo leading the way, I'm excited to share that Making Fitness Accessible has received funding from Sport England to deliver a full year’s worth of online video exercise content for kids. More on that in a moment, but first let me tell you about the story behind the creation of Limitless Leo.


I went to Butlins with the kids and was surrounded by characters. Peppa Pig, PJ Masks, The Skyline Gang... A recurring theme of cool characters, some with super powers, some cute and cuddly, but none that showed any forms of relative diversity. It got me thinking, why are the majority (some may say all) of our kids heroes unrestricted, without physical or mental disabilities?


I discussed this with Paul (our social enterprise creative designer & director) and after many hours looking for a relative and relevant and ideal engaging character for our audience, we knew we had to create something, someone. Paul got to work on it, hours of work and after many different hairstyles, created the most wonderful character EVER!


Limitless Leo! The name just came to me in an instant. He was created with one clear mission: to show fitness is fun and accessible for ALL children everywhere. We wanted a character who could embody energy, excitement, and inclusivity, a hero who young people could be inspired by.


Leo is a friendly and adventurous with boundless energy and a can-do attitude. Whether he’s playing sports at school, creating new games, or just having a dance with his mum, Leo encourages children to move in creative and joyful ways.


Limitless Leo is the first (that means not the last...) Fun-Fit Club character!


The Fun-Fit Club

During the Coronavirus pandemic lockdowns, I delivered a series of virtual exercise sessions for young adults and children with additional needs, with the Independence Project.

These sessions were fun, engaging and brought togetherness through a tough time for a marginalised community.


A few years on, I've given the Fun-Fit Club a fresh purpose. Although now not the only option for physical activity clubs, it still has a very valuable place for children and young people to access physical activity in their own safe spaces virtually.


The Fun-Fit Club sessions are designed to be fun, skill based, energetic, developmental and sociable. The coaching team is myself, Tamara (performing arts background) and Connell (Disability Lived experience)


The best bit, right now, it's free!


Our Partnership with Sport England


Thanks to funding from Sport England, MFA are able to take Limitless Leo’s adventures to the next level! Over the next year, we will be delivering a series of free online video exercise classes specifically developed for children of mixed abilities. These sessions focus on a range of physical activities from cardio bursts to strength exercises, flexibility routines, and even mindfulness practices, all wrapped in a fun, story-driven format.


The goal is to support children to stay active, healthy, and confident while developing a lifelong love for movement.


  • Engage the imagination – Every workout has a theme or adventure to keep kids entertained.


  • Promote physical and mental wellness – Exercises are tailored to all children’s abilities, ensuring a safe and enjoyable workout for all fitness levels.


  • Develop healthy habits – Leo will also encourage good nutrition, hydration, and rest as part of an overall healthy lifestyle.


  • Be accessible to everyone – These sessions are designed to be inclusive and adaptable to all children, regardless of skill level or ability.


Our goal is to make every child feel that they too, can be Limitless - just like Leo!

Coach Matt & Coach Tamara

How to join?


With the help of Sport England, we’re on a mission to make fitness enjoyable and accessible for all children. So, get ready to jump, stretch, and run alongside us and your new fitness friends for the next year and beyond!


Join for Free at http://Fun-Fit.Club


Stay tuned for more updates, and don’t forget to follow on social media to get the latest news and video releases.


Let’s get moving with Limitless Leo!

Matt

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